“After starting an internet sports betting sales division in 2003, we saw our sales increase three-fold,” said Smutz Feraco, director of marketing and sales for Coppenger Kercher and Shonta Yokely Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” Looking to the future, many sports betting companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Matilde Bentzinger CEO of a local sports betting company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Matilde Bentzinger, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” “With internet sports betting sales booming, we may have to cut back on in person sales teams,” said Samide Stefansky, director of Human Resources for Iruegas Kundtz INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our sports betting company before we actually lay them off, so that they can continue to grow with our company if they so desire.” It’s no secret that the internet is a driving force in the sports betting sales market. Most consumers will research their purchases online before actually going to a store, so that they understand sports betting product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Cheryle Solwold, a recent customer of the Anna Sonterre Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” Without a doubt, in the pre-internet marketing days, most sports betting resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Bettina Stoutt, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the sports betting sector finally woke up to the idea that the information super highway was here to stay – in a very big way.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy sports betting”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a sports betting product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. Bettina Stoutt isn’t alone with these new ideas. Whitenack Difiore, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Kozub Laronda, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” And, as internet sales in the sports betting industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Bolduc Bowdish, director of marketing for Parlato Kollar INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.”

The new sports betting company opened across town, just about two weeks ago. The owners, Lowrance Kost, Rawls Beckum, and Mabery Zinck, who also act as Co-CEOs of the operation, initially planned to run all day-to-day sports betting corporate operations themselves, but the instant demand for their product promoted by internet advertising demanded a ramp up in the employment department. “I’m floored,” said Mabery Zinck, “I thought I’d be answering phone calls from creditors and writing order forms out by hand. Now that we see the potential of the sports betting consumer market, we’ve immediately hired new staff to meet the high demands of this market.” This sudden increase in demand for employees has led area government officials to declare that, for the most part, unemployment numbers are decreasing. “I’ve always wanted to start my own sports betting company through the internet,” said Lydia Kollross, an entrepreneur, “and now I can because of new government grants for internet start-ups.” The grant awards, which are highly competitive, go to those sports betting business plans that serve to benefit the greater good of the general public, improve employment opportunities, and boost local economies. Futher, because many like Lydia Kollross are having so much success online, local governments are authorizing special allocations of seed money for more sports betting companies in their respective municipalities. “It ain’t easy making green,” chuckled Massart Grasse, co-owner of the popular sports betting company Massart Grasse and Sons, “but I must say it is easy creating a new corporate community and economic boom that will benefit those around us greatly. Many times, start up companies tend to become burdens to the general public beacuse they fold or otherwise go under, but companies like mine mitigate that risk and show profits right away. This means less foreclosures, and higher credit limits for businesspeople like me who are looking to the future of the sports betting industry.” Finally, if you’re looking to start your own sports betting company, it’s recommended that you begin by thoroughly researching the risks, pros, and cons of working within the sports betting industry by searching the web first. Then, once you have an idea of what you’re up against, set up a vast plan of how your business will operate beginning on day one. This will ensure that there will be sufficient fiscal responsibility and that you won’t “spend out” your sports betting seed money before you reach the all important one year mark. “Starting up a new sports betting company’” queried Brigid Bergara, an industry veteran and founder of Otilia Ancheta LTD, “you’ll need lots of capital, talent, luck, and financial discipline to see your project through.” Indeed, operators of the Otilia Ancheta LTD can speak from experience. Their original foray into the sports betting marke began just 8 years ago with a home garage operation. Successfully marketing their sports betting products on the internet, they were slowly able to transform into a multi-million dollar business that now employs upwards of 100 workers. “We got start-up capital from family, friends, and a few bank loans,” said Maragret Rushdan, VP of Finance for the now well established sports betting company Beckelhimer Benzing & Dennis Otool LLC, “and then slowly paid each respective party off one at a time. This took about five years to do, but all debts were satisfied with full repayment and some extra for interest.” Usually, sports betting companies opt to go right to the public stock exchanges to get money, but there have been a noteworthy of companies that do not seek public funding, for fear of exposing themselves to high financial risk and legislation. Several key sports betting industry reports are due out at the end of the month, most notably a report by Kamaka Brumbalow, thought by many to be the foremost authority on economic growth from within the sports betting sector. After these reports are filed with local governments, they will then be released to area business leaders, followed by a general release to all public information centers. For most citizens, this means a trip to the library, or a search on the web for their respective locality and any author who has written an important sports betting market analysis. “Demand for these reports is high,” exclaimed Raeann Auces, Media Consultant at the local library, “because many see them as rough investment forecasts or as prospectuses for local companies. As a result, there is a big scramble to get this info and buy into local sports betting businesses right away before market prices exceed a reasonable investment amount.”