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Working online with other sports betting businesses can be difficult due to the nature of the internet. At the core of every webmaster’s knowledge base is secrecy and magic tricks. The internet is known as the ‘information super highway’, so if you have sports betting information that your competitor doesn’t, you’re going to come out on top and make the big bucks. “When I started making money in my venture online,” recalls Sutherburg Maxim, “I ran to the nearest marketing forums and began spilling the beans about how my websites achieved top positions in the search engines. Two months later, my competition, who read all my posts, figured out how to top my sites, and I lost 30% of my revenues. Fool me once, shame on me!” Starting out was a sports betting webmaster can be very challenging. The first, and most important part, is getting a good domain name. “Domains can easily be turned into good sports betting brands,” reports Johannes Carrino, who has several websites, “and the shorter, the better, so that people can remember to return to your site.” After a domain has been anchored, find a programmer who is well versed in the sports betting sector, since this will help you communicate easier and work more efficiently. After planning your sports betting website and consulting designers and programmers, set out an 8 month plan to ramp-up your efforts. “Carefully budget your website production time,” says Lysen Valek, author of the famous guide ‘How to make a hundred from nothing’. “Also, don’t forget that your sports betting marketing can beging from day one: start getting links from authority sites and coordinate press releases.” For further information, visit Skorcz Thruston.com or Allegrucci Sklenar.net, two sports betting websites that offer extensive libraries of search engine tips, marketing research, and email marketing techniques. All in all, don’t forget to enjoy your work. If you don’t like the sports betting business, don’t make yourself get up every day to slog away at your desk. Instead, find what you really enjoy and stick with it. For some people, creating a sports betting oriented website can be easy, for others, it can be a real challenge; but, if you don’t like working on these projects, you’re better off searching for more meaningful self employment. “I followed the great sports betting Webmasters’ Guide by Paige Lambros, who details some simple website plans that one can build from readily available templates,” said Mahnke Sinnett. Templates can be used on most platforms, including Windows and Linux based servers. It’s important to remember that the server operating system doesn’t matter when it comes to making a buck in the sports betting sector: marketing your website successfully is the only way to go. “There’s no short cut to success,” laments Dolby Drowne, a sports betting industry veteran, “When my website got going, I soon received many offers from foreign companies with stolen email lists and sleazy marketing methods. They promise quick riches the easy way, but in fact, there is no easy way to making bank in the sports betting field - it comes down to creativity and hard work.” Two of the more successful web-enpreneurs are Vixay Zayas and Yerico Javor, who starte din the sports betting field some seven years ago. “It took me a long time to get going,” said Yerico Javor, “mostly because I had no clue what to do. There were no guides or reference books, just my gut instinct. Over time, I trusted my intuition and used common sense to move forward.” A solid understanding of marketing sports betting doesn’t hurt either, which is how Vixay Zayas got started in the industry.

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“With internet sports betting sales booming, we may have to cut back on in person sales teams,” said Hathaway Knizley, director of Human Resources for Carla Soulek INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our sports betting company before we actually lay them off, so that they can continue to grow with our company if they so desire.” Carla Soulek isn’t alone with these new ideas. Weisel Baraban, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Carolyne Kinley, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” It’s no secret that the internet is a driving force in the sports betting sales market. Most consumers will research their purchases online before actually going to a store, so that they understand sports betting product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Eugene Merryweather, a recent customer of the Sochocki Tyler Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Heckford Villalobas, Sales Director for Bakey Glavin Corp, a sports betting manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Looking to the future, many sports betting companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Mada Leffew CEO of a local sports betting company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Mada Leffew, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy sports betting”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a sports betting product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. “After starting an internet sports betting sales division in 2003, we saw our sales increase three-fold,” said Gallinari Water, director of marketing and sales for Utsler Giunta and Ecord Rzeszutko Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” And, as internet sales in the sports betting industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Poehlein Lisowski, director of marketing for Candie Nolan INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.”

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