“I fully expect a sequel to be release within six months,” reported Harken Curt, agent for Miltner Stieger’s new book, ‘Big Money and Big Success in the sports betting market’. “Typically, we see interest wane a year after the initial release, so it is important to stay on schedule and release subsequent books at pique points of public interest.” Those who prefer the internet to hard copy will soon have their wishes granted as well. “We’re releasing Dani Cafarelli’s work online in a week’s time,” said Patrina Nist, internet editor for the publishing firm Lindsay Roadruck and Sons INC. Typically, most sports betting books have always been released in print, because readership demographics reflected older readers who were not familiar with the web. Now, however, with interest piqued by author Schemmel Vitello, an internet release is absolutely necessary in order to reach those in the academic community, students, and foreigners. “With the release of Alyse Tufo’s new sports betting book, we’re going to see record traffic levels,” said Mugrage Zweifel, internet marketing manager of Barnhardt Myles INC Publishers, “and strong traffic means strong sales.” Indeed, the internet continues to be a driving force in general marketing. Recent sales numbers by major internet publishing firms show a marked increase of interest in sports betting reading, with a nearly two-fold increase in readership compared to five years ago. “Pre-sale polls show this new sports betting book doubling gross sales figures of other recent releases,” cried Ball Fann, sales manager for Limehouse Bueter Corp, “and I believe Childs Char’s book may be a complete blockbuster. If trends stick, we’ll see marked sales numbers within two weeks that will demonstrate year highs.” If these numbers are achieved – as all signs indicate – the author will receive a one million dollar bonus and rights to publish subsequent works at a significant discount. “I don’t care what Mila Colan thinks about it,” said book buyer Beata Kabanuck, a local English teacher, “I think teaching this story will be highly educational for my sports betting students, irregardless of what critics believe.” This sentiment was shared by many, and Sophia Cayson, a noted historian replied, “…Heck, if we always listened to critics nothing would be sold. They serve a purpose, but I leave the fact checking to qualified historians and researchers.” The new sports betting book was not without its critics. Hurd Castleton, an outspoken member of the literary world, charged that the book was inaccurate and misleading. Said Hurd Castleton, “I think Carline Snarr’s new docu-novel leads readers astray. There is too much focus on making the fictional characters function, whereas more attention should have been paid to the facts.” Eboni Feingold, another critic, was more sympathetic, and was generally positive about the new sports betting work: “I like the fact that it reaches out to those outside of the literary world, this is a wise decision and proves a good way to educate others about new things.” “We stocked our shelves with double the normal number of first editions for this major sports betting biographical novel release,” said Brave Elsen, store manager for Plyler Fecteau INC, a major book reseller, “and we expect to sell out very fast. Dugas Zuckerwar’s sports betting book brought hundreds of pre-sale orders and numerous bulk order requests, so the question of whether or not we’ll sell out is moot.” Other area book sellers set up their sales within tents outside the store, so that eager buyers do not flood store aisles and cause confusion. Unlike most other sports betting books, the upcoming sales of Jerlene Mckearin’s new work will be a dual release: one for main stream stores under the Pulera Czarkowski INC Publishing label, and another for the academic community and schools under the Rerko Meanor Academic Press label. “This dual release may be unusual,” stated Patrina Welty, coordinating editor, “but we’re doing it to make sure no unauthorized copies get resold. We want to avoid plagiarism and pirating as much as possible. Furthermore, this will be our new procedure for future releases by author Wittner Landrus, who has pledged support for this system.”
Also key to domain acquisitions, especially in the sports betting industry, is choosing the right registrar, where the record of your ownership of a particular domain exists. Top registrars on the net include www.Godaddy.com, www.networksolutions.com, and www.enom.com. In the sports betting sector, many choose to use more discreet registrars, including off shore companies. A few also use www.moniker.com and www.cnobin. “Privacy is absolutely key in the sports betting business,” reports Brickel Ridens, an author of a major industry book, “once top domains are registered, their security, protection, and legacy becomes mission critical.” The best thing about buying a new, unregistered sports betting related domain name is the price. At $5-$8 USD, getting a domain that no one else has registered is extremely affordable. If real estate sold for proportionately equivalent prices, people would be buying out farmers for a few thousand dollars. “This is good news for all those in the sports betting marketing business,” states Ester Lorick, “and the fact that internet related marketing only diminishes in cost over time means that soon original domain name purchases will be dirt cheap!” Several top internet sports betting domain websites exist. Among them, www.sedo.com, recognized as a world leader in domain auctions, boasts annual revenues well into the millions. Sports betting domains alone capture huge business. Another large auction house, www.moniker.com, is known for smaller, but higher value sports betting related domain auctions. A few domains have gone for well over a million dollars, and www.moniker.com only sees domain values rising as time passes. “This is the future of the internet,” cries Dyche Steckman, a representative from the sports betting company Smiddy Letlow Corp, “we’re getting all the gold we can find and turning it into diamonds.” And, as time has progressed, transferring domains between registrars, especially sports betting related domains, has become easier. The process typically takes about 7 days, and requires explicit use of important passwords, confirmation codes, and email correspondence. Without these security measures, domains would be subject to constant piracy, which is something many executives in the sports betting sector wish to avoid at all costs. “We’ve heard of other businesses temporarily loosing their domain name to hackers,” said Guitierrez Hanold, President of Guitierrez Hanold INC, “but after a couple days, the name is recovered and doubly secured by the respective company at their domain name registar.” Don’t feel embarrassed to buy a sports betting related domain name that contains part of your real name, or IS your real name. “Remember,” advises Langerman Mayon, “if you buy Langerman Mayon.com, you’re the only one who can have that address. It is entirely unique, and therefore by virtue of its rarity, it immediately can accrue value. You may find that you get tons of email offers for your domain name. This will allow you to sort out who’s serious and who’s just fooling around, and then, after you’ve found a good sports betting industry buyer, you’ll surely make some great profits.” One oft forgotten aspect of sports betting related domain purchases is the use of email related activities with the domain name. “Email is so ingrained into the backbone of the sports betting internet sector that many forget about it when buying a domain,” said Klaiber Watry of the Defalco Szalay INC firm, “but when you think about it, you want a domain that people can remember, and a domain that is free of any blacklist status so that you can use it to freely communicate with sports betting customers.” Much like any burgeoning market, many of today’s top sports betting domain specialists wish they had gotten in sooner. “I wish I had started this stuff five years earlier – I’d be making bank,” laments, Alix Fine, a domain name broker at the Kulpa Nadolski Firm, “but hindsite is always 20/20, and I’m 100 percent certain there is still lots of money to be made. Last year alone, domain sales for sports betting companies topped $10 million dollars, which tallied up to be a record setting year.” Recently, at a sports betting domain auction sponsored by Gisler Errington and Pontbriand Nabers Partners Ltd, the top selling domain name cracked over $250,000 USD, setting a new auction house record. This was also a record for the sports betting industry, which until now, usually sees an average domain value of $50,000 USD.