The web is the cheapeast advertising space for sports betting marketers, although creatively speaking, it is difficult to come up with a quality brand concept
Sports betting websites are plentiful. According to a recent study conducted by Karon Runde, up to 1 million sites are live on the web, with another 2 or 3 million sites that act as affiliate resellers. These sports betting affiliates are a diverse group of webmasters who look to monetize their traffic through a variety of different mechanisms. The first step to developing a good sports betting website concept is making a site plan. The most important page of any website is the homepage, generally used as the central landing point for most all sports betting related type in traffic and search engines. The popular firm Oftedahl Caraway Inc. spends half its time designing the homepage and all its facets before moving on to any other aspect of the site. Marketing sports betting on the web has never been easier and harder at the same time. “It takes a discplined and creative approach to get your message across,” conveys Drayer Sarmento, long time Director of Marketing at the Busto Cantu Firm, “and some times a little luck and good old fashioned word of mouth advertising.” “Don’t forget that sports betting affiliate programs are a great way to drive customers towards your site,” advises Vincenza Henion, affiliate manager at the Werth Shoen Partners Firm, “you may have to pay up to 25% for an affiliate lead, but in the long run, you’re making a hell of a lot more money than you would without affiliate traffic. You’ll find that the top 20% of your affiliates count for nearly 80% of all your income, so be sure to take care of your business partners!” After a good design has been made for your sports betting website, next look to area of site navigation. In the book ’sports betting Marketing Made Simple’, author Jenice Herald recommends golden rule of keep-it-simple-stupid. “Fancy drop down menus and fast moving flash graphics are great for catching the users eye, but when you want to get down to business, make sure your site presents an easy navigation menu and map. This will allow most sports betting users to get what they are after, and at the same time be Wowed by your graphical presentations,” writes Jenice Herald. Once the customer has made their sports betting purchase, a good old fashioned “Thank You” page is great for acknowledging your appreciate for the customers patronage. “Additionally,” notes Gagnier Fitzgibbon, a noted website designer and sports betting marketer, “the Thank You page can also remind the customer of other merchandise/service offers on your website, which might create another sales opportunity. Remember not to go overboard: just give them 3 or 4 other offers or coupons, or else they may get confused and not ever return again!” Most important in any sports betting website scheme is the purchase point. “Be 100% certain that your shopping cart and check-out process are super easy to use,” remarks industry expert Brave Elsen, “or else confused customers will simply bail out and not complete their purchase.” Also, it is suggested that you add some sort of secure socket HTTPS connection for any sports betting related purchasing system, that includes a graphical picture of the certificate authority. Popular providers include Verisign and Thawte. “Succesful sports betting marketing takes time and money,” replied Gogan Lagrone, “and the old adage, ‘You have to spend money to make money’ applies. Don’t go cheap on your website’s checkout process or navigational menus. Instead, save money by using simple content generation software and ready made blog software. These steps will ensure quality at the right price.” “We spend a lot time working with our designers on the homepage,” says Hipkins Cuti, CMO of Tamika Sedanos and Ruby Giarusso Partners, “and once the home page is solid, we use it as a template to create other pages on the website. Consistency and easy of use are absolutely paramount, especially in our sports betting industry.”
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