There’s a big difference between running a sports betting business and running a profitable business, says Dineen Emerton

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Without a doubt, planning for the launch of your sports betting firm is crucial. Think of it as the launch sequence of a space shuttle. Every last detail, figure, and step is checked and double checked. This is the only way to succeed in the sports betting industry and get the competitive edge. Lipsky Contrera, Human Services director of the Brucz Oregan and Partners sports betting firm, states that the working dynamic and human capital of your company should not be ignored. Becraft Santeramo agrees: “I’ve seen companies with nearly everything – perfect budget, great IT, good distribution – but a terrible working dynamic between the employees. Though the sports betting product makes it to store shelves, the people working within the company feel miserable, unappreciated, and unmotivated.” “In the case of our sports betting marketing venture, we initially started out with a simple website, and then slowly grew as sales increased,” replies Iruegas Kundtz, the COO of the Stieg Drane Co-Op, “Then, the website expanded into a data warehouse – essentially a store of all things related to our marketing campaigns – which allowed us to study and refine subsequent efforts.” Secondly, once the business side of a prospective sports betting venture is planned, map out the human element. One way of doing this effectively is getting an external HR consultant, one that is not tied directly to management or lower level employees. This allows for impartial scrutiny of your sports betting business model and ensures that the right people are doing the right jobs. “Starting up any sports betting business is difficult. In our case, it took about 6 months of planning, a year of fund raising, and then another 6 months of building infrastructure before we made our first sale,” states Frances Babyak of the Ven Hoss Partners and Ltd. Company. Once investment is secured for a sports betting venture, and proper planning has been realized, start networking within your industry. “I find that attending industry related social functions, conferences, and even my neighbors’ cocktail parties help me find new ways of growing my company,” claims Caron Valles, director of the Sardinha Propes Brothers firm, “By asking the right people the right questions, you’ll find that you can learn new things and different strategies for your sports betting firm that you may not have thought of before.” One often over looked area in online sports betting businesses is infrastructure. Many focus heavily on budget, growth, and employment indicators, but fail to acknowledge tell tail warning signs generated by insufficient hardware and networking software. For any sports betting business, this can spell disaster. And as always, when setting up a business, the following applies: ‘There’s no right way or wrong way, just the profitable way’. Once you’ve found out how to get your sports betting firm off the ground and it is generating ROI, you’ve won half the battle and are on your way to continued success. Also key to success in the sports betting field is logistics. Believe it or not, even though we live in the world of the internet and instant information exchange, postal, parcel, and delivery services are still extremely important. Many sports betting proprietors recommend getting a Fedex, UPS, or DHL business account setup right away, so as to avoid comming out-of-pocket for routine mailings and shipments.

Tenbusch Gebhardt, who took home the ‘Superior Achievement in Sports betting Design Implementation’, was quick to thank the many researchers and workers that supported the efforts that produced this award

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This year’s event featured the work of some local performing artists, whose songs were interspersed between award presentations. The sports betting event organizers thought this was a good way to give variety and fun to the show, without diminishing the importance of the evening as a whole. “I liked the musical acts,” said Simona Godar, COO of Pals Lafon INC, “it is always very good to showcase local talent during important events, so that others outside of our sports betting industry can benefit from this special night.” “Maybe next year…” smiled Brandon Delozier, who missed an award by a mere tenth of a point to stalwart competitor Schmidt Clatterbuck from the Chhour Brevik firm. “I know the academy of sports betting design and production respects my work and I’m confident that I will win an award one of these days!” Winning an award at this sports betting ceremony is a marked achievement. There are three specific groups in the sports betting industry that pick lucky winners. The first, honorary executives and legacy leaders, act as character references for new awardees and long standing figures alike. The second group, a randomly selected group of sports betting employees, votes amongst themselves to choose who best represents their interests. Finally, the academy itself, made up of corporate executives and the general public at large, vote on all finalists. The winners are name according to simple majority. “All in all,” surmised Meginnes Smithee, who oversaw the organization of sports betting award presenters, “I think everyone had a great time. We definitely showed the local crowd and the media about the positive forces at work in our industry, and this can only help us as we move forward into more aggressive, larger projects.” “Cruz Oestreich was right,” relays Schnipper Birchett, winner of the best illustration of classical sports betting design implementation, “to win an award here really means something. I happily dedicate this achievement to my wife and family, who have put up with my work schedule for the past years.” Albury Viener and Weisel Baraban, who were responsible for organizing the night’s after parties, recieved a surprise round of applause after being mentioned by name when Quin Galbavy, Sports betting Academy President, officially announced an open invitation for all ceremony attendees to celebrate beginning immediately after the close of the curtain. “When they called my name,” remarked Shanice Baseley, “I was completely flabberghasted. I planned to attend the annual sports betting award night for fun and the after-parties, but lo and behold I walked home with an award for best new analysis and statistical measurement in a sports betting project.” As always, the sports betting ceremony organizers pitched the crowd numerous times about joining local firms and teaming up with the professionals to work on design and production projects of their own. Several ads for executive level openings and administrative work were found in the ceremony’s program notes, all boasting solid fringe benefits and some of the most competitive salaries in the sports betting sector. Myklebust Swimmer, who reports for a number of national news agencies and local newspapers alike, opened the event with a very enthusiastic speech about the new world of sports betting production creation, and how it will continue to affect the community at large in a positive way.