First came sports, then came sports predictions, and the rest is history. As long as there have been sporting events, there have been people who claim to have an edge on the game’s result, and will often resell this knowledge to the general public. Sports picks are especially popular with recreational sports bettors, who, for the most part, lack the broad understanding of sports required to make informed wagering decisions. The growth of internet gaming has given sports handicapping industry a great rebirth, offering handicappers exposure to a new audience looking for any sort of advice that will help them win their bet at an online sportsbook.
Real vs. Bogus Handicappers
Before we continue, we should probably talk about the difference between REAL and BOGUS sports handicapping information.
As with any industry that operates on the fringe of USA law, sports betting has its fair share of handicapping charlatans, who do nothing more than practice high pressure sales and hype. These types of handicappers prey on naive sports fans who are clueless, taking advantage of their ignorance to make a quick buck. Once they have an email address or phone number, they will often harass a customer until they finally part with their money, using questionable sales techniques that would even make the door to door vacuum clear salesman cringe. Other handicappers resort to spam email to get pick sales, hoping that amongst a batch of a few thousand emails, a small percentage will convert into sales.
Then there are the real handicappers, the ones who can actually prove their inner wisdom by virtue of stats and numbers from years past. In general, this small crowd of cappers actually have legitimate knowledge about sports, and frequently will place bets on the same teams they advise their customers to bet. If you spend time talking with them, you’ll find them actually very conscientious about what’s going on in various sports leagues, which sportsbooks are offering what lines, and the best places to bet online or offline. Of course, this knowledge doesn’t always come free: these guys have to make a living too, so often they’ll charge around $25 per pick.
Paying $25 for a sports pick doesn’t make sense for joe average gambler who only bets $50 to $100 per matchup. Instead, pick sales are geared towards more serious gamblers, who often bet upwards of $500 a game. Paying an extra $25 on a $500 bet for quality sports advice may actually be a good investment, especially if the bet wins. If not, well, they lost another 5% which is not necessarily the end of the world.
Free Sports Picks
In recent years, many would-be cappers have been struggling to find ways to get serious customers, that will actually pay for advice throughout an NFL football or NBA basketball betting season. This necessity gave rise to the “Free Sports Picks” marketing routine. Essentially, a handicapper will lure in a customer with a “low grade” pick to get their contact information. After this, they’ll put the customer on an email newsletter list or phone list, which they’ll use to contact the customer in hopes of making a profit selling them higher quality picks. Everyone loves something for free, so offering a “free pick” per se is a win-win proposition for handicappers.
This leaves just one final hurdle to clear for the handicapper: where do you offer your free picks in hopes of getting a regular flow of new customers?
The answer is simple: free pick websites, created by marketing companies that specialize in aggregating internet traffic using search engines, email, or offline advertising. In most cases, these free pick sites will charge the handicapper a fee to advertise on their site for a year, in return for an unobstructed flow of gamblers looking for sports predictions on the cheap. In addition, many of these free pick sites post links and banners to sportsbooks, which also supplements their income by sending new gamblers to sports betting sites in return for a cut of their losses.
Now, the complete marketing loop is set: handicapper to lead generation site; lead generation site to new customer; new customer to their wallet buying picks from handicapper. In a nutshell, that’s how the entire sports handicapping business works on the web. A few websites consolidate these steps, acting as both handicappers and marketers, but in general, it’s a 3 or 4 step process from pick offering to pick sale.
Where Can I Get Free Sports Betting Picks?
That’s the $100,000 question for sure. Perhaps we should qualify the question further: “Where can I get WORTHWHILE free sports picks?”. Well, we’re glad you asked. Sportsbetting3.com has found a great website that not only offers free sports picks, but also a “Plethora of Sports Knowledge” that is both useful and insightful, especially for recreational bettors who need quick and dirty information.
UltimateCapper.com – Free Sports Pics – Sports Betting Website
UltimateCapper.com has been live on the web since 2000, educating sports bettors with great reference articles, offering free sports picks, and providing links to some of the best sports betting sites. It’s a simple and easy to use website, with a moderate amount of advertising that doesn’t get in the way of the important information.
When you visit Ultimatecapper.com’s free picks page – click here, you’ll notice a great lineup of some of the best handicappers in the business. Your free pick is just an email, phone call, or mouse click away from this page. In addition, most of the handicappers listed on the free picks page are monitored at UltimateCapper.com’s partner site, NationalSportsMonitor.com, a free service that keeps track of various handicappers records and pick results. It’s definitely worth the few extra minutes of research to visit both sites, to get the low down on who’s hot and who’s not.
So that’s our nickel guide to the Free Sports Picks industry. We hope you’ve found it helpful. The best part about all of this is that you’re not obligated to buy anything. Sure, you might get a few sales calls or emails, but Free Picks are generally a giveaway to recreational gamblers who want the edge on this weekend’s big game.
Good Luck and Have Fun!